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Chrome Entertainment to start a new business in Chinese broadcast contents market
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Chrome Entertainment is going to start a new business in Chinese broadcast contents market.

On January 14th, a representative of Chrome Entertainment said, "We are going to start a new business in Chinese broadcast contents market through YouKu, which is one of the largest online video streaming platforms in China."

Chrome Entertainment's Media Business Department signed a new program production contract with YouKu on January 6th, and they are going to premiere a new program called 'Korean Wave Star Track (韩流行星轨迹)' in late January.

Girl group Crayon Pop are going to appear on the program as hosts, and the program will show Crayon Pop introducing their favorite restaurants and shopping areas around Korea.

'Korean Wave Star Track (韩流行星轨迹)' is going to be a new program that Chrome Entertainment co-produces with YouKu, and a great number of fans and netizens in China are showing explosive reactions for this news.

Recently, Chrome Entertainment appointed production director Ji Sung Ho, who had produced and directed many hit entertainment programs, as the head of their Media Business Department, and 'Korean Wave Star Track (韩流行星轨迹)' is going to be his first project.

Production director Ji Sung Ho said, "We are going to get involved into Chinese media contents market much deeper through this program, and we are going to keep doing our best to spread the power of Korean Wave much further."

Meanwhile, singers who are currently under contracts with Chrome Entertainment include Crayon Pop, K-MUCH, Bobbed Hair, ZAN ZAN, and Huh Min Young.

Chrome Entertainment to start a new business in Chinese broadcast contents market


/Reporting by Kim Dong-Joo en@starnnews.com

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