Movie 'My Sassy Girl 2' will be officially released in China on April 22nd.
On April 22nd, movie 'My Sassy Girl 2,' starring Cha Tae Hyun and f(x)'s Victoria, will be officially released in China. The film will be played in approximately 7,500 different auditoriums in the country, and that is approximately 25% of the total number of auditoriums in China.
In addition, China's CCTV purchased online and TV publication right of 'My Sassy Girl 2' for 2.1 billion KRW, which is the highest price that a Korean film has ever received. Furthermore, Chinese house electronic devices manufacturer Guo Wei Electronics decided to co-sponsor the marketing of 'My Sassy Girl 2,' which will take budget of approximately 8 billion KRW.
Under Guo Wei Electronics' sponsorship, the main trailer of 'My Sassy Girl 2' will be played in 1,063 different movie theaters in China, and also a great number of different outdoor advertisement screens.
Meanwhile, 'My Sassy Girl 2' will be officially released in China on May 5th.